HP – A Connected Social Media Showcase

At their recent launch in New York City, HP Total Care took the spotlight, announcing a program designed to ease IT challenges for the full lifecycle of an HP purchase. HP Total Care’s aim is to provide before, during and after- purchase support, making it easier for companies to focus on their products and clients, and less on the technology that they rely on to get things done.

Featuring expert advice, helpful services, easy-to-use tools and resources for do-it-yourself fixes, and “real live” expert support, HP Total Care is designed to give SMB the best technology experience. The offerings include HP ProtectTools, Accidental Damage Protection with Computrace, HP Backup and Recovery Manager, Smart Desktop Management services, free online classes, white papers, and “How-to-IT guides” that help explain IT security options.

In this video podcast highlight, we speak with Worldwide HP Total Care Manager Greg Nika, and Tom Szaky, CEO and founder of TerraCycle, Bill Seidle, program manager, PSG Americas at HP, and John Dayan, VP for marketing and business development, PSG Americas at HP.

TerraCycle founder Szaky welcomes the freedom that Total Care gives him to focus on, well, garbage (TerraCycle repurposes garbage, packages its product in garbage, and has been distributed in the U.S. and Canada by leading retailers such as Home Depot, Wal*Mart, Whole Foods and hardware stores.

Also on hand for the announcement were the celebrity “achievers” who have made their “faceless” statements in television advertisements spotlighting the adaptability and versatility of HP’s personal computing technology, including Olympic Gold Medalist Snowboarder Shaun White, Tennis Pro and fashion designer Serena Williams, supermodel Petra Nemcova and The Orange County Choppers. Other mobility products and services were announced at the “Your Life is the Show” launch event.

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